Alternative Path to Wellness (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. By using our website at alternativepathtowellness.com (the “Site”) or our services, you agree to the practices described in this policy.
1. Information We Collect
Information You Provide to Us
- Contact information, such as your name, email address, and phone number, when you submit an inquiry or booking form.
- Health-related information you choose to share with us, such as your symptoms, health history, goals, and concerns, when you complete an intake form or communicate with us.
- Payment information when you purchase a service. Payment card details are collected and processed directly by our third-party payment processor and are not stored on our servers.
- Any other information you voluntarily provide through email, scheduling tools, or consultation calls.
Information Collected Automatically
- Usage data such as pages visited, time spent on the Site, referring URLs, and general location (city/region level), collected through Google Analytics (GA4).
- Cookies and similar tracking technologies, as described in Section 5 below.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule consultations.
- Provide the Energy Biomarker Audit and other services you purchase, including reviewing lab results and preparing your personalized summary document.
- Send appointment confirmations, service-related updates, and, if you opt in, educational or promotional emails.
- Process payments for services purchased.
- Improve our Site, services, and client experience.
- Comply with legal obligations and protect the rights and safety of our clients and business.
3. How We Share Your Information
We do not sell your personal information. We share information only as necessary with the following categories of service providers, each of whom is authorized to use your information only to perform services on our behalf:
- Laboratory partners that process HTMA (hair tissue mineral analysis) test kits.
- Website hosting and database providers (such as Supabase) that store form submissions and client records securely.
- Email service providers (such as Brevo) used to send appointment and communication emails.
- Analytics providers (such as Google Analytics) used to understand Site usage.
- Payment processors used to securely handle transactions.
- Professional advisors (such as accountants or attorneys) where necessary, and legal or regulatory authorities where required by law.
4. Health Information
We understand that health-related information is sensitive. Alternative Path to Wellness is a wellness practice, not a medical provider, and we are not a “covered entity” under the Health Insurance Portability and Accountability Act (HIPAA). This means HIPAA protections do not apply to the information you share with us in the same way they would with a doctor’s office or hospital. That said, we take the confidentiality of your health information seriously and apply administrative and technical safeguards to protect it.
Some states have enacted broader consumer health data privacy laws (for example, Washington’s My Health My Data Act) that may apply to the information we collect, regardless of the size of our business. Depending on your state of residence, you may have additional rights regarding your health information, including the right to withdraw consent for its collection, sharing, or use. To exercise these rights, contact us using the information in Section 10.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies, primarily through Google Analytics, to understand how visitors use the Site. You can control cookies through your browser settings; disabling cookies may affect certain features of the Site. We do not currently respond to “Do Not Track” browser signals.
6. Data Retention
We retain personal and health-related information for as long as necessary to provide our services, maintain business records, and comply with legal, tax, and accounting obligations. If you would like your information deleted sooner, contact us and we will honor your request except where we are required to retain certain records by law.
7. Data Security
We use reasonable administrative and technical safeguards designed to protect your information from unauthorized access, use, or disclosure, including secure hosting infrastructure and restricted access to client records. However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
8. Your Privacy Rights
Depending on where you live, you may have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your information.
- Opt out of marketing communications at any time by using the unsubscribe link in our emails.
- Withdraw consent for the collection or use of your health information.
To exercise any of these rights, email us at michelle@alternativepathtowellness.com. We will respond within a reasonable timeframe and in accordance with applicable law.
9. Children’s Privacy
Our Site and services are intended for individuals who are at least 18 years old. We do not knowingly collect personal information from children. If we learn that we have collected information from a minor, we will delete it promptly.
10. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us at:
Alternative Path to Wellness
Email: michelle@alternativepathtowellness.com
Instagram/Facebook: @alternativepathtowellness
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. Continued use of our Site or services after changes are posted constitutes your acceptance of the updated policy.
This Privacy Policy is a general template and does not constitute legal advice. Given that this business collects health-related information, we recommend having this document reviewed by an attorney familiar with your state’s privacy and health data laws before publishing.